Welcome to TheRadioAdvertisingBlog! This is the place to learn everything about radio advertising. There are things to look out for and other stuff you need to know so you don’t waste your time and money. If this is your first time reading about radio advertising you may want to start here.
Advertising on the radio is not as expensive as it seems. Sure, you’re not gonna get a whole lot for $500…actually they won’t even talk to you for $500 BUT… with a little ambition and street smarts, you can pull it together and get your product on the air.
The old clunker on the left is all that is needed to reach your audience. Think about it. Anyone with a radio can hear what you have to say…the audience is already listening. Consider this…
“With Radio you can target specific customers by demographic group, lifestyle trends, and specific product affinity. And since the average Radio listener spends more than three hours each weekday and about 5 1/2 hours per weekend with their favorite stations, it’s easy to generate enough message frequency to get them to check out your online advertisement. As Radio draws consumers to your online message, it can encourage them to print special coupons directly off the Web and redeem them at your place of business.”1
Including radio in any ad campaing as part of a well thought out plan will do wonders for the product or service you’re advertising.
