Royalty-free art. It happened in photography. It happened in film. It’s finally happening in radio. For decades advertisers have sought, and sometimes begged for, fixed prices on radio voice-talent and production. But the industry wasn’t budging. It’s always been too easy, and too lucrative, to charge royalties. Enter Radio Dojo Productions. A Minneapolis-based firm that’s found a way for client’s to finally get the royalty free radio they’ve been asking for.
“I can’t tell you how many times in the 17 years I’ve been in this business that client’s have said to me they are sick and tired of paying royalties, market up charges, medium cross-over charges-the works. It’s not even so much the extra cost as much as it is the pain in the ass factor.” Says Radio Dojo president John Arms, also a co-founder of Wingnut Marketing and Design. “So what did clients do about it? They just pulled out of radio all together, en-masse. Radio has taken a serious thumping in the last five years. That’s the unfortunate part. It’s a great medium. We’re making it possible for clients
to jump back in the game- and get the quality radio they used to have to pay royalties for.”
Radio, like any other advertising medium, relies on creativity to rise above the noise. This is where Radio Dojo truly sings. The company has sourced dozens of union and non-union voice talent from the United States and Canada, outstanding talent with the ability to bring voice over and characters to life on air. With a reliable stable of talent, and a solid scriptwriting and production team, Radio Dojo has made radio accessible again. Clients pay one price, one time, and never see another bill again. And the best part is it doesn’t cost any more on average than the going rates at your typical ad agency. In fact, it’s often far less. Comments Arms, “Now everyone is happy. The voice-talent are working again. Clients get good radio without the headaches. And I get to write fun radio spots day in and day out. You can’t beat that!”
Learn more about royalty free radio at www.RadioDojoGroup.com.
John Arms can be reached at 612-590-1995 or by email at jarms@iwingnut.com
