Radio is growing. Here’s a recent report form Media post.
Radio Revenue Finishes Up in 2006 – From Media Post Publications
According to the Radio Advertising Bureau the Grand total Radio revenues increased 1 percent in 2006 over 2005, boosted by a 10 percent increase in non-spot dollars over that same time period. Total combined local, national and network sales figures were flat for 2006 compared to 2005. National business grew 5 percent in a year-over-year comparison. Local ad sales figures fell 1 percent, 2006 over 2005. Network Radio decreased 2 percent year over year, 2006 versus 2005.
Fourth quarter 2006 grand total revenues for Radio grew 3 percent when compared to that same quarter from a year ago.
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100. The RAB sales indexes for full-year 2006 are: local, 137.7; national, 146.8; and total combined local and national, 139.7.
Ongoing, the RAB will report quarterly Radio revenue in dollar amounts beginning with the 2007 results. Monthly percentage growth rates will continue to be available on the RAB website at www.RAB.com.
Click here to read the article and see the stats.- You’ll need to grab a free membership to access it.
