About

We love radio…a lot. Why so much? Consider this:

Consumers spend 85% of their time with ear-oriented media, such as Radio, but spend only 15% of their time with such eye-oriented media as newspapers and magazines.

Yet advertisers spend 55% of their dollars on eye media (print) and only 45% of their dollars on ear media such as Radio and television (although research suggests that sound plays a far more crucial role in the effectiveness of TV than many advertisers realize).”

Radio is the way to go! And when coupled with a great print campaign, it’s a killer combination!

Who are we? With over 25 years in the marketing and ad agency business, we’ve seen it all. We’ve watched as large agencies charge THOUSANDS for an ad that well, could’ve been had for less.  We love marketing and producing results. This blog is a place to learn about radio advertising, what to avoid, how to do it and where to go. Enjoy!

One Response to “About”

  1. Radio Advertising. Easier done than said. « theradioadvertisingblog Says:
    February 2, 2007 at 3:49 am

    [...] Radio Advertising. Easier done than said. Welcome to TheRadioAdvertisingBlog! This is the place to learn everything about radio advertising. There are things to look out for and other stuff you need to know so you don’t waste your time and money. If this is your first time reading about radio advertising you may want to start here. [...]

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